Frequently Asked Questions…

Thank you for your interest in the Rick Wilcox Show. This list of frequently asked questions should help you get fast answers. But, if you don’t find the answers you’re looking for please send us a note and let us know how we can help you.


Is the show “family friendly”?

ABSOLUTELY. Rick and Suzan Wilcox are polished and charming entertainers suitable for all generations. The show is continually updated to feature new surprises and audience volunteers of any age. Be sure to visit our Reviews page and TripAdvisor.com to see why guests have rated the Rick Wilcox Magic Show the “#1 Attraction in Wisconsin Dells” each year since 2010!

Covid 19|2020 show info & changes?

We will update our show calendar at least 2 weeks in advance. We are staying as flexible as possible, and any tickets that you purchased for the 2020 summer season may be exchanged (at least 72 hours in advance of your ticketed show date) without penalty or fee for a later date or for a gift card. Just email us your info to orders@rickwilcox.com and we will update your preferred date or email you a gift code without expiration. Upon re-opening, all ticket sales are on-line only, all parties will be separated by 3 empty seats, no moving is allowed from assigned seats, and seating will be limited to maximum allowed by local and state guidelines. Guests are encouraged to bring a mask to wear and personal hand sanitizer for frequent use. Employees will wear masks, and advance reservations are highly encouraged as seating will be limited! Until we see you in the Dells, stay well & visit Rick Wilcox Blog for Rick’s ‘Magic at Home’ and ‘Learn at Home’ 1-minute magic videos (40+ videos)! Thank you for your support and patience at this time.

Where do I pick up my tickets?

Our box office. COVID-19 update: All ticket sales must be placed online or over the phone with a MC/VISA. When you arrive at the box office prior to the show, you will receive your seat assignment and be seated by an usher one party at a time. For your convenience, tickets (whether purchased online or by phone) are held at the Rick Wilcox Theater Box Office under the last name of the person who paid for the tickets. Please present photo ID when picking up tickets. Tickets can be picked up any time the Box Office is open. The Box Office and lobby is open for questions and seating at least 1 hour prior to scheduled showtimes.

Where’s my ticket order receipt?

When your order transaction is complete you will see the “Order Received” page that confirms your order with an order number (like “RW1234”) and the details of your purchase. There is also a “Print Order Confirmation” button that you can click to print a copy for your records (but please note, it is not necessary to print this page for picking up tickets). When you arrive at the box office just provide your last name and photo ID to pick up your tickets.

How do I know where I will be seated?

Tickets are assigned based on when we receive your order. You are assigned the best seats available in the seating section you selected ($50 or $40 sections), moving seats during the show is not allowed. COVID-19 update: All parties will be separated by 3 empty seats, no moving is allowed from assigned seats, and seating will be limited to maximum allowed by local and state guidelines.

How long is the show?

The Grand Illusion show is approximately 90 minutes (including an intermission) or approximately 70 minutes without an intermission. This outstanding magic, comedy and illusion show can run shorter or longer based upon audience participation and “live-show surprises”! Our other show option that is occasionally scheduled in the fall is the 60-minute Matinée Show. This show is 60-minutes of non-stop magic & comedy fun for the whole family!

Where is the Rick Wilcox Theater?

Right in the heart of Wisconsin Dells. The theater is located between Noah’s Ark and Mt. Olympus — 1/4 mile north of Noah’s Ark and 1/4 mile south of Mt. Olympus (view Google map). Address: Rick Wilcox Theater, 1670 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965.

Do you have discounts?

No. We do not discount our ticket prices, but children 4 and under are admitted free on an adult’s lap.

When does seating begin?

30 minutes before the show. You will be able to take your seats a half hour before your scheduled show time.

“I want to be on stage!” OR “I DON’T want to be on stage”…

We cannot guarantee that someone will be on stage. Anyone who would like to be on stage should raise their hand when Rick asks for assistance during the show. He’ll choose enthusiastic volunteers who seem like they want to be on stage.

Are there wheelchair accessible seats? (About needs requests)

YES. We have accessible seating and there are no stairs at the Rick Wilcox Theater. Please make arrangements in advance so we can reserve the seating that best fits your needs. We want to accommodate your particular needs to ensure your experience magical. But we need your help! The more proactive you are, the better we are able to meet your needs. Many of our services take time to arrange — interpreters need to be hired, scripts secured and reviewed. The sooner you can alert us to your needs, the better. We recommend that you buy tickets in advance and let us know at that time what you’ll need. (Click here for more info…)

Is there parking at the theater?

YES. We have parking in front of the theater as well as behind the theater. Handicapped accessible parking is located on the north side of our front lot.

Is the theater air conditioned?

YES! The Rick Wilcox Theater is a modern 550-seat theater that is fully heated and air conditioned.

Is there “general admission” seating?

No. All seats are assigned as they are purchased and we do not have a general admission area.

Do you accommodate big groups?

Yes. You can learn all about bringing your group of 20 or more on our Group Sales page.

Can we bring food or drinks?

Carry-ins are not allowed. We have popcorn, soda, candy and seasonal items for sale in our lobby, and you are welcome to take any of those items into the theater to enjoy during the show.

Do I have to buy tickets in advance?

It’s recommended, but not required. Tickets can be purchased online months in advance for any show listed (see show list). Tickets can be also purchased by phone or at our Box Office, which is open on show days at least two hours before the scheduled show time.

Can I get a refund?

All sales are final. Because we reserve your seats and your credit card is processed at the time of purchase, we do not give refunds or exchanges on seating.

Will you mail my tickets to me?

Tickets are held at the Box Office for your convenience. Special arrangements can be made to ship your online purchase (via FedEx, $25 fee), if necessary, for ticket orders at least 10 days in advance. We do not use the U.S. Postal Service for shipping tickets.

Can I add to my ticket order? Or sit next to my friends?

Yes, you can add seats to your order. Be sure to make a note in the comment field during checkout that you are adding seats to a previous order. To sit next to another party, please include the last name of the other party in the comment field at checkout. Sorry no refunds or exchanges on previously placed orders, all seats are assigned at the time of purchase in the order we receive them.