Frequently Asked Questions…

Thank you for your interest in the Rick Wilcox Show. This list will help you get answers fast, but if you don’t find what you’re looking for please send us a note.


With the reopening of the theater on July 1, online ticket sales are highly recommended. In compliance with local and CDC recommendations, all parties will be separated by 2-3 empty seats. As an extra precaution, we will alternate available rows every show, so each seat will be available only once per 48 hour period. Moving to different seats from your assigned seats will not be permitted. Capacity will be limited to the maximum allowed by local and state guidelines. Advance tickets are highly recommended — seating will be limited! Pre-order souvenirs and concessions online here for pick up in the lobby before the show. Walkins are welcome based upon seat availability.

For personal safety and the safety of others, guests are encouraged to bring masks and personal hand sanitizer to the show. Theater employees will wear a face shield and/or a mask for the safety of our guests. With the governor’s executive order effective on August 1, all Wisconsin residents ages five and older are required to wear a face covering when they are indoors or in an enclosed space with anyone outside their household or living unit (review the entire executive order here).

There will not be an intermission. In addition to our high-standard of regular cleaning after every show, seats, arm rests, handles, faucets, bathrooms and high traffic areas will be sanitized after every show. Entry/exit process and best seating practices and info may be emailed or texted to you on your show date (i.e., we may give you an ‘arrival time-range’ to reduce your time waiting in line based upon expected attendance). Exiting from the show will be directly from the auditorium, and the lobby will be closed after the show. Thank you in advance for your patience as we stay flexible for the safety, comfort, and fun for all our guests!

Stay well & visit the Rick Wilcox Video Blog for Rick’s ‘Magic at Home’ and ‘Learn at Home’ posts with more than 40 one-minute videos! We appreciate your support and patience. See you soon!

Is the show “family friendly”?

ABSOLUTELY. Rick and Suzan Wilcox are polished and charming entertainers suitable for all generations. The show is continually updated to feature new surprises and audience volunteers of any age. Be sure to visit our Reviews page and to see why guests have rated the Rick Wilcox Magic Show the “#1 Attraction in Wisconsin Dells” each year since 2010!

Where do I pick up my tickets?

Our box office. COVID-19 update: When you arrive at the box office prior to the show, you will receive your seat assignment. Please wear your mask for the safety of our employees and other guests. For your convenience, tickets (whether purchased online or by phone) are held at the Rick Wilcox Theater Box Office under the last name of the person who paid for the tickets. Please be prepared to present photo ID (driver’s license) when picking up tickets, we will not release tickets without making a copy of a government photo ID (driver’s license) and a signed release if a different party is picking up the tickets. Tickets can be picked up any time the Box Office is open. The Box Office and lobby is open for questions and seating 1 hour prior to scheduled showtimes.

Where’s my ticket order receipt?

When your order transaction is complete you will see the “Order Received” page that confirms your order with an order number (like “RW1234”) and the details of your purchase. There is also a “Print Order Confirmation” button that you can click to print a copy for your records (but please note, it is not necessary to print this page for picking up tickets). When you arrive at the box office just provide your last name and photo ID to pick up your tickets.(If you buy tickets at the door, your ticket is your receipt of purchase.)

How do I know where I will be seated?

Tickets are assigned based on when we receive your order. You are assigned the best seats available seats when your order is received in our box office. If you arrive less than 10 minutes prior to show time, your seats may be re-assigned so we can seat you without disturbing other guests. Moving seats during the show is not allowed. COVID-19 update: All parties will be separated by at least 2 empty seats AND every alternate row will be left open. Moving from assigned seats will not be permitted. Seating will be limited to the maximum allowed by local and state guidelines.

How long is the show?

The Grand Illusion show is approximately 60 minutes (No intermission). This outstanding magic, comedy and illusion show can run longer based upon audience participation and “live-show surprises”! This show is a stunningly, fast-paced experience full of non-stop magic & comedy fun for the whole family!

Where is the Rick Wilcox Theater?

Right in the heart of Wisconsin Dells. The theater is located between Noah’s Ark and Mt. Olympus — 1/4 mile north of Noah’s Ark and 1/4 mile south of Mt. Olympus (view Google map). Address: Rick Wilcox Theater, 1670 Wisconsin Dells Pkwy, Wisconsin Dells, WI 53965.

Do you have discounts?

No. We do not discount our ticket prices. Infants: 3 and under are admitted free on an adult’s lap.

When does seating begin?

30-50 minutes before the show (based upon expected attendence and lobby capacity). You will be able to take your seats a 30-50 minutes before your scheduled show time. If you’ve made an advance ticket purchase, your seats are assigned in the order we receive your ticket purchase order. If you arrive less than 10 minutes prior to show time, your seats may be re-assigned so we can seat you without disturbing other guests.

“I want to be on stage!” OR “I DON’T want to be on stage”…

We cannot guarantee that someone will be on stage. Anyone who would like to be on stage should raise their hand when Rick asks for assistance during the show. He’ll choose enthusiastic volunteers who seem like they want to be on stage.

Are there wheelchair accessible seats? (About needs requests)

YES. We have accessible seating and there are no stairs at the Rick Wilcox Theater. Please make arrangements in advance so we can reserve the seating that best fits your needs. We want to accommodate your particular needs to ensure your experience magical. But we need your help! The more proactive you are, the better we are able to meet your needs. Many of our services take time to arrange — interpreters need to be hired, scripts secured and reviewed. The sooner you can alert us to your needs, the better. We recommend that you buy tickets in advance and let us know at that time what you’ll need. (Click here for more info…)

Is there parking at the theater?

YES. We have parking in front of the theater as well as behind the theater. Handicapped accessible parking is located on the north side of our front lot.

Is the theater air conditioned?

YES! The Rick Wilcox Theater is a modern 550-seat theater that is fully heated and air conditioned.

Is there “general admission” seating?

No. All seats are assigned as they are purchased and we do not have a general admission area. If you arrive less than 10 minutes prior to show time, your seats may be re-assigned so we can seat you without disturbing other guests.

Do you accommodate big groups?

Yes. You can learn all about bringing your group of 20 or more on our Group Sales page. As a group, if you arrive less than 20 minutes prior to show time, your seats may be re-assigned so we can seat you without disturbing other guests.

Can we bring food or drinks?

Carry-ins are not allowed. We have popcorn, soda, candy and magical items for sale in our lobby, and you are welcome to take any of those items into the theater to enjoy during the show.

Do I have to buy tickets in advance?

It’s recommended, but not required. Tickets can be purchased online months in advance for any show listed (see show list). Tickets can be also purchased by phone or at our Box Office, which is open on show days one hour before the scheduled show time.

Can I get a refund?

All sales are final. Because we reserve your seats at the time of your purchase and your credit card is processed at the time of purchase, we do not give refunds or exchanges on seating. If a show is cancelled you can get a full refund, if you are unable to switch to a later date or do not prefer a gift card.

Will you mail my tickets to me?

Tickets are held at the Box Office for your convenience. Special arrangements can be made to ship your online purchase (via FedEx, $25 fee), if necessary, for ticket orders at least 10 days in advance. We do not use the U.S. Postal Service for shipping tickets.

Can I add to my ticket order? Or sit next to my friends?

Yes, you can add seats to your order. Be sure to make a note in the comment field during checkout that you are adding seats to a previous order. To sit next to another party, please include the last name of the other party in the comment field at checkout. Although, we usually have seats available at the door, if at all possible we do recommend that additional requests be made in advance, so we can make sure your party is assigned seats altogether before other guests are seated. The closer we are to showtime when we receive your additional seats, the less flexibility we have. Please email or call for clarification.Sorry no refunds or exchanges on previously placed orders, all seats are assigned at the time of purchase in the order we receive them. If you arrive less than 10 minutes prior to show time, your seats may be re-assigned so we can seat you without disturbing other guests.