You've made us #1! We're the top-rated Wisconsin Dells Attraction on TripAdvisor. Wisconsin Dells is the #1 family vacation spot in the United States, and #3 in the world! So, experience the impossible with Wisconsin's #1 entertainer! Located in the heart of Wisconsin Dells, the Rick Wilcox Magic Theater is only minutes from all the big Wisconsin Dells resorts: Mt Olympus, Kalahari, Great Wolf Lodge, Wilderness, and many more! Make Rick Wilcox Theater the magical highlight of your trip to the Midwest's #1 Vacation Destination. It's 90 minutes of magic & comedy -- an amazing magic show that'll have you believing in the impossible!