Rick can't remember how old he was when he fell in love with magic. But he does remember getting his first magic kit when he was 10, and his first dove at 12. That led to his first entertainment gig performing at a neighborhood restaurant at 15.

But things started slowly for Rick professionally. While maintaining a part-time career in magic, Rick embarked on a successful career in sales for a leading medical equipment manufacturer armed with a communications degree and an inherent ease with people.

On the entertainment side, Rick continued to perform on a part-time basis and quickly became a top name act for corporate events and national conventions. Soon his schedule was consumed with magic and he faced a life-changing choice. In 1988, he decided to pursue his dream by making magic a full-time vocation. Rick's showmanship and quick wit is a tribute to the many years spent traveling and performing for audiences at thousands of events nationwide.

Then in 1999 the ultimate dream came true -- the establishment of the Rick Wilcox Magic Theater. Rick and his wife & stage partner, Suzan, purchased a 550-seat theater in Wisconsin Dells, the Midwest's top vacation destination. Since its opening, the Rick Wilcox Magic Theater has been a resounding success and become a favorite Wisconsin Dells attraction.

But no matter where he performs, for Rick it always comes down to entertaining.

Suzan had no intentions of joining Rick on stage when she married him. Her plan was to contribute on the business side of Rick's productions.

Luckily, Rick had other ideas for Suzan's career path. In Suzan, he saw an engaging, genuine personality that could become his perfect stage partner. His enthusiasm and persistence quickly won her over. Together, they created a memorable role for her that is part sidekick, part audience liaison, part elegant ingénue.

Now, after years of slithering her way in and out of countless tiny boxes and sticky situations, Suzan has also mastered the art of comic expression adding humor & fun to the show in a way that only she can.

But, audiences agree, it's the on-stage chemistry she enjoys with Rick that is purely magical.

It's more than just a venue. The Rick Wilcox Magic Theater in Wisconsin Dells has it's own story to tell. When Rick & Suzan Wilcox found the Theater, it had been unoccupied for about a month and was still thought of as the old "Country Legends Theater". The 6,400 square foot building traced its roots back to its original incarnation as a teen dance club in the late 1980s before its conversion into a country music theater in 1990.

Their first visit to the vacant theater lasted nearly 7 hours. Yes, SEVEN hours. While they stood on old worn out carpets, surveyed broken down auditorium seating, and stared at messy concession stands lying in shambles, Rick & Suzan were unfazed. In their mind's eye, they were looking at nothing but potential.

Sure there were flaws, and plenty of them, but in this building that had failed twice in 6 years these Wisconsin natives were sure they had found the perfect venue to take them from a life on the road, to performing almost nightly shows in one location -- right in their own backyard.

After several months of restoration with the help of family and friends, Rick & Suzan welcomed guests from area businesses for an open house and two debut shows. It was on May 19, 1999, that the doors opened and nearly 700 guests arrived at the newly minted Rick Wilcox Magic Theater for those inaugural 30-minute shows that featured only two light cues.

Today, the Rick Wilcox Magic Theater is open year-round and home to an award-winning 90-minute stage show featuring grand illusions & comedy with over 300 light cues and special effects. Through the talent and vision of Rick & Suzan Wilcox, this once decrepit old theater has been transformed into a must-see Dells attraction.

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